Lemuria Bookstore Blog

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World by Seth Godin Portfolio (2005) While reading Seth’s new book Linchpin, I’m reflecting on his earlier inspiring work. Every marketer tells a story. And if they do it right, we believe them. That belief makes their story true. In this [...]

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What You Don’t Know You Know: Our Hidden Motives in Life, Business, and Everything Else Ken Eisold, Ph.D Other Press (2009) About 100 years ago, the unconscious began to be understood by Western psychology. As we were trained to understand the concept and explore it individually, we began to grasp an awareness. Our daily cultural [...]

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The Housing Boom and Bust by Thomas Sowell Basic Books (2009) While recently reading 2010 articles on how Fannie Mae and Freddie Mac are attempting to avoid strangulation, I’m reflecting on Sowell’s eye-opening book I read last summer. Sowell’s wisdom is a reliable cornerstone of stability among all the babble on economic solutions spewing from [...]

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Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything Daniel Goleman Doubleday (2009) Ecological intelligence is our ability to adapt to our ecological niche. Our individual decisions reflect our understandings of organisms and their ecosystems and our capacity to deal effectively with our environment. Goleman feels its our responsibility as [...]

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In 2005 Steven D. Levitt and Stephen J. Dubner came out with a book improbably titled Freakonomics: A Rogue Economist Explains the Hidden Side of Everything.  Unexpectedly it turned out to be a run-away success.  Now the same guys have come out with a follow-up book that purports to take up where their last book [...]

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Reset: How This Crisis Can Restore Our Values and Renew America by Kurt Anderson (Random House, 2009) . . From Tom Brokaw’s Forward: “What has encouraged me greatly as I travel around the country, from the shaken baronies of Wall Street to the regional centers of commerce and back roads of rural America, is the [...]

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Free: The Future of a Radical Price by Chris Anderson (Hyperion, 2009) Anderson proposes that “new free” goes beyond any marketing gimmick and sets the table for the growth of reputation economy with new methods of generating the power of free. He emphasizes ideas for competition when your competitors are giving away what you are [...]

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Kings of Tort: The True Story of Dickie Scruggs, Paul Minor and Two Decades of Political and Legal Manipulation in Mississippi By Alan Lange and Tom Dawson For almost 20 years, we’ve opened our morning newspapers and followed the saga of asbestos and cigarette lawsuits, Katrina insurance mess, and bribery of legal and judiciary officials. [...]

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This 365-year-old book has been a part of my life since my Dad was reading it to me when I was a small boy. I read through it a couple of times on my own as a young teenager, but it had been about ten years since then when a few weeks ago I decided [...]

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This book is not about Buddhism as a religion or a way of life. The Dalai Lama is not interested in converting readers of this book to Buddhism. However, The Leader’s Way is about the application of some fundamental concepts of Buddhism into business decisions. Good decision making and mental exercises improve the performance of [...]

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