It has recently come to my attention that I am sitting in a boom. It doesn’t feel like it but if you look in the right places our economy is smashing into a new, sort of, front: the Internet. One of the few places in our economy that isn’t in the tank. For the past [...]
Entries Tagged as 'Business/Economy'
All Story Tellers Make Money…or something like that.
November 2nd, 2010 · 1 Comment · Business/Economy
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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
October 27th, 2010 · 2 Comments · Business/Economy
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith John Wiley Press (2009) Trust agents are defined as digital natives who use the web to be genuine and humanize their business. In other words, these are people who practice humanistic psychology on the web, people [...]
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The Social Network
October 13th, 2010 · No Comments · Business/Economy
The current #1 movie in the country is The Social Network – if you don’t already know, it’s the movie about the making of Facebook. (don’t be ashamed if you didn’t know – I’m so in the dark that I haven’t actually seen a single ad for this movie although I’m certain they are everywhere [...]
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The 24-Hour Customer by Adrian C. Ott
October 12th, 2010 · 1 Comment · Business/Economy
The 24-Hour Customer: New Rules for Winning in a Time-Starved Always Connected Economy by Adrian C. Ott (Harper Business, 2010) The already in flux retail world is changing even faster since the recession started. Customer values have changed. Ott sets the tone in her new book: “Time isn’t money. It’s more important than money.” My [...]
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The New Rules of Marketing & PR
September 26th, 2010 · No Comments · Business/Economy
The New Rules of Marketing and PR: How to Use Social Media , Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott John Wiley 2010 (2nd revised edition) Lemuria ends our 35th year of business. As this year ends, we have been hammered by the recession for at [...]
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The Art of Happiness at Work by the Dalai Lama
April 22nd, 2010 · 1 Comment · Business/Economy, Zen
The Art of Happiness at Work His Holiness the Dalai Lama and Howard C. Cutter, M.D. Riverhead Books (2003) After writing about Linchpin and while reading reading the Dalai Lama’s new book, The Art of Happiness in a Troubled World, I decided to reflect on this helpful book that I had read years ago. Happiness [...]
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Linchpin by Seth Godin
April 9th, 2010 · 3 Comments · Business/Economy
Linchpin: Are You Indispensable? by Seth Godin Portfolio (2010) Linchpin is about what the future of work looks like. As you read the book you realize it’s already happening. There are those people around you who have decided that a new kind of work is important and are retraining themselves to do it. These are [...]
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Kings of Tort by Alan Lange & Tom Dawson
March 26th, 2010 · No Comments · Business/Economy, Politics
Literary Jackson indeed! We hadn’t caught our breath from the Kathryn Stockett events before we were hit by another good one. Yesterday evening we had Alan Lange and Tom Dawson, the two authors of Kings of Tort, pay us a visit. In case you didn’t get this book for Christmas, Kings of Tort came out [...]
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The Dip by Seth Godin
March 12th, 2010 · 3 Comments · Business/Economy, Psychology
The Dip: A Little Book That Teaches You When To Quit (And When to Stick) by Seth Godin Portfolio (2007) Yesterday, I was asked, “Are you going to close Lemuria?” I smiled back and simply said, “No.” Of course, no one knows the future, but as I reflect on Godin’s The Dip, I’m reinforced by [...]
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All Marketers Are Liars by Seth Godin
February 28th, 2010 · No Comments · Business/Economy
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World by Seth Godin Portfolio (2005) While reading Seth’s new book Linchpin, I’m reflecting on his earlier inspiring work. Every marketer tells a story. And if they do it right, we believe them. That belief makes their story true. In this [...]
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